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EDITOR'S CUT

Save Digital Assets, Cut the Frontline

Even prior to the pandemic, companies were making moves toward more digitally-focused engagement strategies, which could spell bad news for frontline sales professionals...

IN THE SPOTLIGHT

How CMOs Can Build an In-House Agency for Optimal Efficiency and Effectiveness

Brian Kessman

A warning to CMOs who are designing their in-house agency based on the external agency model: The traditional external agency model is outdated...

GET TO KNOW...

Tifffany Grinstead

Vice President of Marketing – Individual Products and Solutions at Nationwide Financial

Meet Tiffany Grinstead, a master of customer loyalty and a marketing leader who embodies the spirit of "loyalty that lasts"...

FEATURED
ARTICLE

10 Dos and Don’ts of Measuring Lifetime Value

By Ogzur Dogan

Though often neglected in marketing strategy, a deeper understanding LTV could be just what you need in your toolbox...

Survey: Customer Economics: Deeper Insights, Greater Value

Humanizing and analyzing relationships to drive revenue, retention and returns...

Report: Loyalty that Lasts

77% of companies could disappear and no one would notice. Is your brand's loyalty strategy unintentionally set up to fail? ...
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