MarOps. Yes, it's a real thing. And while there is no doubt that the cultural mindset across the marketing organization must change, it seems we may need more than a fun new acronym to do it. So, what SHOULD marketing replicate from our DevOps cousins? ...
Three marketing leaders discuss why understanding the customer journey, delivering personalized experiencing and predicting future customer needs is non-negotiable for brand marketers in 2019...
In today’s digital world, customer decisions occur in milliseconds. Personalization is vital. Mark Phibbs says the key principles of marketing success come down to being people-inspired and data-driven...
In an increasingly diverse society where personalization is king, marketers must be capable of knowing how to optimize strategies for greater relevance ...
