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EDITOR'S CUT

Repeat after me: Machine learning is not new.

It isn’t. In fact, Arthur Samuel, the giant in computer gaming and artificial intelligence, first coined the term “machine learning” in 1959 while he was with IBM. ...

IN THE SPOTLIGHT

The Internet: Advertising Medium or Sales Channel?

By By Bud Hyler, Marketing Consultant

The ability to increasingly leverage the internet for increased revenue at lower cost of sales is a significant goal for many companies....

GET TO KNOW...

Niki Hall

Vice President of Corporate Marketing, Five9

Niki Hall explains the key to delivering a perfect customer experience—every time....

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ARTICLE

Want to Build a Better Brand Experience? Get Your Ducks in a Row

By By Chris Cavanaugh, Executive Vice President And CMO, Freeman

Getting your entire team invested and aligned is the key to unlocking the enormous potential of customer experience. ...

Survey: Customer Strain From Product Ownership Pain

How well are brands doing when it comes to the post-purchase ownership experience?...

Report: The Responsiveness Requirement

How Agile Marketers Act on Consumer Feedback to Drive Growth...
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