December would not be as much fun if we couldn't place bets on what we think the biggest, buzziest words of 2019 could be......
The cold truth is that the holidays are prime-time for fraud, which can hurt brands in more ways than one: consider marketing-oriented solutions to manage customer expectations...
Get to Know the CMO of SAP, Alicia Tillman, on what shaped her leadership style and how her innovative success is shaped by vision, accountability, personability and respect within business....
Brands seeking to increase value through earned media are targeting audience-specific values as a smarter and more effective tactic than advertising models...
