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EDITOR'S CUT

Linguistic Agita and Other Tales of Verbal Woe

MarOps. Yes, it's a real thing. And while there is no doubt that the cultural mindset across the marketing organization must change, it seems we may need more than a fun new acronym to do it. So, what SHOULD marketing replicate from our DevOps cousins? ...

IN THE SPOTLIGHT

Insights from Europe's Most Innovative Brands

Three marketing leaders discuss why understanding the customer journey, delivering personalized experiencing and predicting future customer needs is non-negotiable for brand marketers in 2019...

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Mark Phibbs

Vice President of Marketing- Asia-Pacific and Japan, Cisco

In today’s digital world, customer decisions occur in milliseconds. Personalization is vital. Mark Phibbs says the key principles of marketing success come down to being people-inspired and data-driven...

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ARTICLE

A Framework for Maximizing Marketing Results in Today’s America

By Terry Soto

In an increasingly diverse society where personalization is king, marketers must be capable of knowing how to optimize strategies for greater relevance ...