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ARTICLE
Building Your ‘Digital Castle’ Requires Robust Customer Engagement
By Nav Thethi
How can companies can leverage their digital engagement to boost customer satisfaction and experience?...
EDITOR'S CUT
Inside Signals from the Noise
The longstanding debate of whether marketing is an art or science has come to a definitive conclusion: it’s both. Get the inside scoop on CMO Council's latest research on data and analytics for the modern marketer...
IN THE SPOTLIGHT
When Marketing and Sales Teams Drive Towards the Same Goals, ROI Dramatically Improves
Helena Mah
Is aligning sales and marketing teams the answer to increasing revenue potential?...
GET TO KNOW...
Michael Schaffer
CEO of Echo-Factory
Check out this interview with Michael Schaffer, where he talks about the marketing techniques that set his company, Echo-Factory apart from others. ...
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