Close modal
FILL THE FORM BELOW TO JOIN OUR MAILING LIST

EDITOR'S CUT

Hey, marketers! What’s been going on for the past couple of months?

So before I spout off about anything, I need to take a moment to thank Nicholas Kontopoulos and Martyn Etherington for their contributions to Marketing Magnified while I was on...

IN THE SPOTLIGHT

Top Causes of Misalignment Between Marketing and Sales

By By Bud Hyler, Marketing Consultant

Defects in information provided to sales are a major cause of misalignment between marketing and sales, resulting in lower close rates, higher sales costs, reduced sales capacity...

GET TO KNOW...

David Oksman

Head of Global Strategic Communications Planning and US Activation, Reebok

David Oksman shares how Reebok motivates its consumers to be their best selves through the power of fitness....

FEATURED
ARTICLE

Five Key Components to Monetize Your Data


By By Andrew Roman Wells, CEO Of Aspirent, And Kathy Williams Chiang, Vice President Of Business Insights At Wunderman Data Management

Building capabilities around each of these components will give your organization the power to tap into the value of your data and build analytical solutions...

Survey: Customer Strain From Product Ownership Pain

How well are brands doing when it comes to the post-purchase ownership experience?...

Report: How Brands Annoy Fans: The Impact of Digital Advertising Experiences on Consumer Perceptions and Purchase Intent

...
marketing magnified icons all versions 9.9.16

2 UPCOMING EVENTS

marketing magnified icons all versions 9.9.16

2 NEW BOOKS

81
PREVIOUS ISSUES OF
MARKETING MAGNIFIED
ARCHIVE