EDITOR'S CUT

The Gift that Keeps Giving

The holidays are around the corner and CMO Council wants to give you a gift that keeps on giving: knowledge. What a year it has been. With change as the only constant, CMO Council helps you stay on the cutting edge of what’s happening in the marketing world. Our content is thoughtfully curated by our team and is made possible because of you and your peers in the marketing world. Make sure you tune in to our upcoming webinars where you’ll glean insider knowledge you can’t find anywhere else. Our new reports provide concrete, actionable steps to set your organization up for success in 2022, because marketers need every leg up they can get right now. We’re all in this together.

 

 

 

EXPERT PERSPECTIVES – POINT OF VIEW
These articles are brought to you by marketing leaders like you who graciously share their knowledge and expertise with the CMO Council community. Uploaded every Friday, these articles originally appear on our Expert Views page. Are you a subject matter expert on something you want to share? Help us continue being able to share valuable insights and email Kate Stephani at content@cmocouncil.org for more information.

A Brief Introduction to Geo-Conquesting and Its Pitfalls
Looking to add geo-conquesting technologies to your MarTech stack? Make sure you don't fall for these common mistakes.

Does Language Really Matter in Marketing? 
We all understand the importance of syntax, vocabulary, and tone when we’re constructing a marketing campaign; however, the nuances of language don’t stop there. 

 

ON THE CMO COUNCIL BLOG
The CMO Council blog is updated every Wednesday with a staff-written article on a topic you need to know about.

How CMOs Can Grab the Reins
For CMOs aspiring to raise their profile and venture beyond marketing’s traditional borders, the road goes through MarTech.

High-Tech CMOs Better Get MarTech Right
More than any other CMO, the tech-vendor CMO uses MarTech as a calling card. If MarTech isn’t working properly, tech-savvy customers will know it.

CPG CMOs on the Hot Seat
CPG companies are in dire need of a rebound after getting walloped by the pandemic. The job of driving revenue growth has landed on the CMO’s shoulders.

Taming the Three-Headed Monster
CMOs charged with advancing digital transformation, customer experience and revenue growth will need MarTech and the CIO as powerful allies.

When AI Behaves Badly
If Facebook’s AI can make an “unacceptable error” and embarrass the brand, what does this mean for the rest of us? Don’t give up on AI just yet.

If CMOs Lead CX, Who Will Follow?
Many CMOs say they own the customer experience, but they’ll need the power of the purse to orchestrate touch points across the business.


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WEBINARS

SPARKING Series: November 16th, 18th, and 23rd
CMOs are making bets on MarTech. Are you hitting or folding?

Making MarTech Pay Off. Watch Now!  
As companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery.

Unify How You Verify. Watch Now! 
How important is identity assurance in today’s connected economy?

What Makes Consumers Click. Watch Now!
Social media is shaking up the advertising game in 2021, are you reacting or thriving?

 

UPCOMING REPORTS AND CURRENT PROGRAMS

What’s Trending in Customer Spending
Coming this November
American consumer buying behavior has undergone dramatic changes during the past 18 months as shoppers have shifted dollars to new categories of spending, new retail channels and new lifestyle priorities and preferences. Spending patterns and trends have fluctuated and evolved throughout the Covid pandemic.

CMO: The Force Multiplier
Download the report, Making MarTech Pay Off here. Today’s increasingly complex, distributed and digitally-driven marketing ecosystem is challenging global marketers to better integrate and manage data, best of breed solutions, creative resources, brand assets and go-to-market functions.

Data-Driven Decisioning Powers CX Forward
CMO Council will look at the development of aspects that relate to CX, such as customer data management and governance, analysis and reporting, and AI and machine learning. Research will also cover challenges on the road to ideal CX, such as siloed data, unclear strategy, and lacking the right skill sets and technology.

Unify How You Verify
The CMO Council and the BPI Network, in partnership with Daon, are leading a thought leadership campaign to explore and evangelize the importance of cross-channel identity assurance in today’s connected economy. 

Brand Intelligence Center
On social media and elsewhere, brand marketers are in a pitched battle for share-of-voice and to ride a rise in demand. Unfortunately, most are in the dark about shifting consumer behaviors, emerging industry trends, creative assets that truly resonate, and the strategy and tactics of their competitors — a dearth of information and insight. But here, you will find some intelligent answers.

 

INSIGHT SPOTLIGHT
Exciting news! CMO Council’s Insight Center is now available to all members at no additional cost.

At CMO Council, it is our mission to stay on the pulse of what’s happening in the marketing world. We sort through hundreds of articles daily, so you don’t have to, to bring you the best, most relevant marketing news, statistics and tips all in one place, every day. Subscribe here to stay on the cutting edge of marketing. 

 

WELCOME
New Advisory Board Members!

 

Submit Your Content
Want your content to be featured in next month's newsletter? Email your pitches to Kate Stephani at content@cmocouncil.org for consideration.

 

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