Boring2Brave: The ‘bravery-as-a-strategy’ mindset that’s transforming B2B marketing

Mark Choueke

The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar

Erik Huberman

Ever wonder how the biggest brands in the world make it to the top? Here's a hint: it's more than just a well-placed billboard or a TV ad.

According to Erik Huberman, the Founder and CEO of Hawke Media, there's a common framework behind every successful marketing strategy. After helping over 3,000 brands find success through his holistic approach, Erik has distilled the art of marketing into three core elements: awareness, nurturing, and trust. Without all three, the system fails.

From fledgling students to seasoned industry veterans, anyone can gain from the shrewd strategies in The Hawke Method. And use them to fly above the competition. 

STORYTELLING SECRETS: The Ultimate Guide for Personal Brands. A little story goes a long way.

Trisha Fulton

This book is written for all the entrepreneurs, coaches and consultants who want to connect on a deeper level with existing customers and potential prospects through storytelling. Sharing their message and create impact for good, this book will help you strengthen your personal brand, build new relationships and foster existing ones.

Your personal brand is a huge part of your marketing strategy. It will be the primary way you explain yourself to the world and it is only through your personal brand that you can find the audience that will keep engaging with you.

Storytelling is universal and has existed since the beginning of human history. Yet in business, we often forget to tell our stories, and this is a shame, because stories are one of the best ways to connect with customers and encourage them to act.

• In this book I share with you 10 storytelling recipes you can copy to create content with ease and speed, even if you struggle to write a shopping list.
• You'll also get access to online resources to help you practice and implement what you learn throughout this book.
• This book was originally part of a coaching program I delivered to private clients and have turned it into an easy to follow instructional guide you can use to build your personal brand and share your message.

The Founders: The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley

Jimmy Soni

Today, PayPal’s founders and earliest employees are considered the technology industry’s most powerful network. Since leaving PayPal, they have formed, funded, and advised the leading companies of our era, including Tesla, Facebook, YouTube, SpaceX, Yelp, Palantir, and LinkedIn, among many others. As a group, they have driven twenty-first-century innovation and entrepreneurship. Their names stir passions; they’re as controversial as they are admired.

Yet for all their influence, the story of where they first started has gone largely untold. Before igniting the commercial space race or jumpstarting social media’s rise, they were the unknown creators of a scrappy online payments start-up called PayPal. In building what became one of the world’s foremost companies, they faced bruising competition, internal strife, the emergence of widespread online fraud, and the devastating dot-com bust of the 2000s. Their success was anything but certain.

In The Founders: The Story of PayPal and the Entrepreneurs Who Shaped Silicon Valley, award-winning author and biographer Jimmy Soni explores PayPal’s turbulent early days. With hundreds of interviews and unprecedented access to thousands of pages of internal material, he shows how the seeds of so much of what shapes our world today—fast-scaling digital start-ups, cashless currency concepts, mobile money transfer—were planted two decades ago. He also reveals the stories of countless individuals who were left out of the front-page features and banner headlines but who were central to PayPal’s success.

Described as “an intensely magnetic chronicle” (The New York Times) and “engrossing” (Business Insider), The Founders is a story of iteration and inventiveness—the products of which have cast a long and powerful shadow over modern life. This narrative illustrates how this rare assemblage of talent came to work together and how their collaboration changed our world forever.