READING

The Human Element

Loran Nordgren and David Schonthal

Perfect for business leaders, product managers, educators, and anyone else who seeks to bring new and exciting ideas to life, The Human Element is an indispensable resource to help people overcome the powerful forces of human nature that instinctively resist change.

 

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Market Your Genius

Nikki Nash

Your experiences and expertise can make a profound difference in someone else’s life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan for growing your audience.

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Reset: A Leader's Guide to Work in an Age of Upheaval

Johnny C. Taylor Jr.

From the CEO and President of the Society for Human Resource Management (SHRM) comes the ultimate book on transforming the way we select, retain and train our employees in a radically changed business environment.

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Positioning for Advantage

Professor Kimberly A. Whitler

Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage.

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Made to Market

Sarah Stahl

Marketers, the world needs you! Only you have the keen sense of storytelling and uncanny relationship-building skillset to leverage marketing’s transforming powers. From analytics to the strategic development process, a marketer’s skills span way beyond selling stuff on social media. But are marketers learning what’s needed to operate outside a sales-motivated mentality­‑ connecting dots that lead to measurable success?

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PeerSphere: Volume 8, Number 1

PeerSphere is the quarterly e-journal of the Chief Marketing Officer (CMO) Council, an organization dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The journal is peer-inspired, peer-driven and peer-influenced and provides insight from global marketing leaders about best practices and strategies in the marketplace.

The latest issue of PeerSphere is now available and covers a wide range of subjects relevant to global marketing leaders and features articles on a variety of pertinent subjects, among them:

The latest issue of PeerSphere covers topics such as:

  • Whether live data is the lifeblood of telcos... or a liability
  • Ways for marketers to navigate and understand the “Engagement Economy”
  • How to deliver more human experiences in an increasingly digital world
  • How to unleash innovation by speaking softly and carrying a sledgehammer
  • A handy “multicultural digital fact pack” based on the latest market insights

PeerSphere is available on a complimentary basis courtesy of our sponsor, Thomson Reuters. If you would like to get involved in PeerSphere as an interview or profile subject, please contact Managing Editor Mary Anne Hensley regarding any inquiries.

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